Many people are devout believers in Chipotle. It’s true that the restaurant chain has been gaining popularity, with sales quadrupling since 1999. The marketing campaign for Chipotle has been highly efficient, touting healthier options than fast food still at low prices. This kind of “casual” fast food restaurant model is quickly growing, while regular fast food restaurants are starting to fall behind.
Still, why is it that people are starting to flock to Chipotle over other choices? Their supposed commitment to more sustainable food sources “Food With Integrity”, greener packaging, non-GMO food, safe food practices… But what happens when one of these falls short?
Chipotle has been forced to close down 43 of their restaurants after an E. coli outbreak in the Northwest. This is their third scandalous outbreak this year- following their norovirus outbreak and a Salmonella outbreak. Three outbreaks over the course of the year is not a good omen for the chain, which prides itself on the quality of their food. The riskiest food to eat concerning E. coli is a hamburger, because a single package of meat can come from many cows and cause contamination. However, it is possible that this outbreak comes from fresh produce or other sources.
No matter the source, it’s clear that steps need to be taken in food safety for customers to feel safe about what they are eating. Each step of the food making process needs to be carefully monitored to ensure that customers are receiving the highest level of food. Just another reason to choose organic food over everything else, and to be extremely careful when choosing your food provider. To read the article about the E. coli outbreak in Chipotle, click here! http://www.nwitimes.com/niche/get-healthy/e-coli-in-northwest-marks-chipotle-s-rd-outbreak-this/article_087b8bce-6743-5ba7-aed0-213bd516f712.html