It’s no secret that McDonald’s sales have been dropping recently. Despite numerous efforts to turn things around, business has been declining steadily for the fast food giant. Promotions such as the breakfast menu being provided all day and “healthier” food options just aren’t cutting it any more for McDonald’s. Globally, sales have dropped by 2.3% as McDonald’s struggles to find it’s place in the changing world of food.
One of the things that Don Thompson was looking for when he made the switch is a company that can provide high quality, nutritious, but still delicious food for its consumers. He noted that the team at Beyond Meat has proven “that you can actually have great taste and high quality with plant based proteins- even in a burger!” The CEO of Beyond Meat, Ethan Brown, mentioned “Don’s expertise and leadership is invaluable as we seek to deliver on our promise of enabling consumers to eat what they love, without any downsides.” They hope to use Don’s experience in innovating to help them develop their healthy food products.
Beyond Meat has already garnered much attention for their goals. Microsoft founder Bill Gates is one of their investors, while they are also being backed by General Mills. Some of their products include completely plant based burgers, sliders, grilled chicken strips, chicken tenders, chicken poppers, beef crumble, beef meatballs, and more. They hope that through these products, they can perfectly replace animal protein with plant protein- resulting in improving human health, positively affecting the earth, conserving natural resources, and respecting animal welfare.
What do you think about the CEO of McDonald’s switching over to a vegan company?
Read the full article from Fortune here: http://fortune.com/2015/11/09/mcdonalds-beyond-meat-thompson/